Pengaruh e-WOM (Electronic Word of Mouth) Terhadap Keputusan Pembelian online di Daerah Istimewa Yogyakarta
نویسندگان
چکیده
منابع مشابه
The Effect of Electronic Word of Mouth (e-WOM) Advertising on the Sports Customers' Purchase Intention with Emphasis on the Mediator Role of Consumer’s Involvement
The present study aimed to investigate the effects of electronic word of mouth (e-WOM) advertising on the sports customers' purchase intention with emphasis on the mediator role of consumer’s involvement. 270 sport customers voluntarily filled out the Bambauer-Sachse and Mangold electronic word of mouth advertising (2011), McQuarrie's consumer involvement (1992) and the Diallo (2012) and Park e...
متن کاملPengaruh Perangkat Server Terhadap Kualitas Pengontrolan Jarak Jauh Melalui Internet
Internet sangat membantu dalam memperbaiki kualitas kehidupan manusia. Hampir semua bidang kehidupan manusia dapat diakses menggunakan internet. Manusia terbantu dengan adanya internet yang menyediakan segala macam informasi yang dibutuhkan. Seiring dengan perkembangan infrastuktur jaringan internet maka pengontrolan jarak jauh mulai berubah menggunakan media internet. Pada penelitian ini digun...
متن کاملElectronic Word-of-mouth Marketing in E-commerce based on Online Product Reviews
In E-commerce, purchase decisions of consumers are often strongly influenced by people who consumers know and trust, and word-of-mouth (WOM) is the most important factor when consumers are making a purchase decision. Many online consumers tend to wait for the opinions of early consumers before making a purchase decision to reduce the risk of buying products. So numerous E-commerce websites prov...
متن کاملthe effect of news websites’ design quality on e- loyalty and electronic word of mouth (e-wom) (case study: allameh tabatabaee university, tehran)
news websites’ design quality plays an important role in retention time and increasing visitors’ motivation in order to maintain loyalty and e-wom. therefore, these websites are trying to achieve this competitive advantage through improving their websites’ design quality. the purpose of this research is to examine the effect of design quality of news websites on e-loyalty and e-wom. this articl...
متن کاملthe effect of electronic word of mouth (e-wom) on consumer’s purchase intention through customer based brand equity (cbbe) (the case: dell laptop)
electronic word of mouth (e-wom) is a new emergent arena in which, consumers share their experiences and reviews on various brands and products such as laptop with each other, through online communication channels. this is a practical and survey research. research’s statistical society is the students of allameh tabatabaei university. statistical sample is selected by relative categorized and a...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Kajian Ekonomi dan Bisnis
سال: 2020
ISSN: 1907-2376
DOI: 10.51277/keb.v15i1.64