PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B
نویسندگان
چکیده
This study has the main objective of knowing how influence E-WOM (electronic word mouth) and appeal decision to visit Rest Area Heritage KM 260B. uses a quantitative research type with SPSS version 22 method. The population used in this is all visitors sample 101 respondents, consisting 16 questions obtained by distributing questionnaires visitors. offline (paper) online (google form). results showed that variable had positive effect on visiting decisions significance value (sig) 0.000 < probability 0.05 tcount 5,458 > ttable 1,985. attractiveness 0.009 2.667 1.985, so it can be interpreted variation independent variables, namely affect
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ژورنال
عنوان ژورنال: E-Bisnis
سال: 2023
ISSN: ['1979-0155', '2614-8870']
DOI: https://doi.org/10.51903/e-bisnis.v16i1.871