PENGARUH CURRENT RATIO DAN TOTAL ASSET TURNOVER TERHADAP GROSS PROFIT MARGIN SELAMA PANDEMI COVID-19 PADA PERUSAHAAN SUB SEKTOR HOTEL, RESTORAN DAN PARIWISATA

This study aims to determine the effect of Current Ratio and Total Asset Turnover on Gross Profit Margin during COVID-19 pandemic. The variables used in this research are Ratio, Margin. was conducted hotels, restaurants tourism sub-sector companies listed IDX April 2020-September 2021. method is quantitative, with an associative approach, measurement scale ratio scale. sampling technique purposive data collection secondary source. results test have a significant significance 0.001 < 0.05 tcount > ttable (3.373 1.991). has 0.042 <0.05 (2,071 1,991). And 0.003 Fcount Ftable (6.456> 3.115). contribution variable current total asset turnover gross profit margin 14.4%