PENGARUH CORPORATE SOCIAL RESPONSIBILITY, ELECTRONIC WORD OF MOUTH DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DI SOCIAL MEDIA
نویسندگان
چکیده
The rise of online transportation services is a challenge for companies to offer the best service. This phenomenon one references in research conducted by author. purpose this study was determine effect corporate social responsibility (CSR), electronic word mouth (e-wom) and service quality on customer loyalty. population people who live West Jakarta use Grab/Gojek follow media accounts Facebook/Instagram. sample 100 people. selection technique uses purposive sampling method. data analysis method used path through Partial Least Squares Structural Equation Model (PLS-SEM). Based results testing study, it can be concluded that (CSR) has no Furthermore, researchers managed show (e-WOM) an Then influence (e-wom), shows
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ژورنال
عنوان ژورنال: KOMITMEN
سال: 2023
ISSN: ['2723-1526']
DOI: https://doi.org/10.15575/jim.v4i1.24351