Pengaruh Celebrity Image Congruence dan Brand Experience Terhadap Purchase Intention Melalui Brand Attitude Sebagai Variabel Intervening
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چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA)
سال: 2020
ISSN: 2721-2777
DOI: 10.32639/jimmba.v2i5.611