Pengaruh Brand Awareness, Brand Association, dan Percieved Quality
نویسندگان
چکیده
منابع مشابه
Study of Brand Awareness and Brand Image of Starbucks
Date: September 1, 2008 Course: EFO705 Master Thesis International Marketing Tutor: Peter Dalin Authors: Muhammad Rizwan [email protected] Qin Xian [email protected] Title: Study of Brand Awareness and Brand Image of Starbucks Problem: To investigate to what extent the Swedish youths have brand awareness about the brand of Starbucks and what kind of brand perception of Starbucks as ...
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This research examines the interrelationships of trust, brand awareness/associations, perceived quality and brand loyalty in building Internet banking brand equity. The model was based on data from customers using online banking (customers of an international bank) using the PLS technique. The results suggest that perceived quality and brand loyalty are more important to explain the Internet ba...
متن کاملContribution of Brand Awareness and Brand Characteristics towards Customer Loyalty
Each and every business firm of the world wants to make their customer loyal towards their company product. But not only one factor is responsible for the loyalty of customers. This r esearch is focused on Peshawar region Customer loyalty towards branded milk. For the purpose two dimensions taken under consideration i,e Brand awareness and brand characteristics. Brand awareness includes adverti...
متن کاملBrand Concept Maps: A Methodology for Identifying Brand Association Networks
Vol. XLIII (November 2006), 549–563 549 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Deborah Roedder John is Professor and Curtis L. Carlson Chair in Marketing (e-mail: [email protected]), and Barbara Loken is Professor of Marketing (e-mail: [email protected]), Carlson School of Management, University of Minnesota. Kyeongheui Kim is Assistant Profes...
متن کاملMeasuring brand association strength: a consumer based brand equity approach
Purpose – To date, the brand equity literature has been limited by a gap in the measurement of a key driver of Consumer Based Brand Equity (CBBE). We address this gap by developing a new, consumer-based measure of brand association strength, a critical element of CBBE. Design/Methodology/Approach – This paper, based on cognitive psychology, takes a recently developed brand mapping approach and ...
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ژورنال
عنوان ژورنال: FORUM EKONOMI
سال: 2018
ISSN: 2528-150X,1411-1713
DOI: 10.29264/jfor.v19i2.2120