Penerapan Model Maturitas Digital Pada Kinerja Startup

This study aims to apply a digital maturity model measure startup performance. The consists of dimensions and criteria, which describe the area ​​action, stages indicate evolutionary path maturity. Data collection was obtained using questionnaire given online at startup. research design consisted three steps: developing dimension through literature review, expert interviews, focus groups, surveys among individuals, data analysis Rasch algorithm cluster analysis. From these findings, it can be said that some attention should paid business intelligence capacity startups, its impact on company In addition, effect network learning is significant presents positive influence results from empirical studies show understanding strategic importance digitalization, as well technology for collaboration, already practiced in most companies. However, creating personalized customer experience based big or process automation characterized by lower level achievement. Companies are starting carry out transformation more systematically strategically, measurable goals defining roles responsibilities within organization. These help practitioners researchers, better understand processes organizations truly involved their transformation.