Penerapan Algoritma Apriori untuk Market Basket Analysis
نویسندگان
چکیده
منابع مشابه
Sequential market basket analysis
Market basket analysis (MBA) is a powerful and common practice in modern retailing that has some limitations stemming from the fact that it infers purchase sequence from joint-purchasing data. However, internet retailers automatically collect purchase-sequence data from their shoppers, and new technology is available for traditional (bricks and mortar) retailers to do the same, making it possib...
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The market basket is defined as an itemset bought together by a customer on a single visit to a store. The market basket analysis is a powerful tool for the implementation of cross-selling strategies. Especially in retailing it is essential to discover large baskets, since it deals with thousands of items. Although some algorithms can find large itemsets, they can be inefficient in terms of com...
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This paper discusses the visualization of the relationships in e-commerce transactions. To date, many practical research projects have shown the usefulness of a physics-based mass-spring technique to layout data items with close relationships on a graph. We describe a market basket analysis visualization system (MAV) using this technique. This system is described as the following: (1) integrate...
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ژورنال
عنوان ژورنال: MIND Journal
سال: 2019
ISSN: 2528-0902,2528-0015
DOI: 10.26760/mindjournal.v4i1.13-23