Pendekatan internet marketing: strategi pengembangan industri kecil menengah kerajinan

Internet Marketing Strategies

The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...

internet marketing strategies

the use of the internet has increased in recent years remarkably. companies employ the world wide web (www) to gather, disseminate and interchange information with actual and potential customers, and then internet technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as porter's competitive strategies. many research findings confi...

Marketing and the Internet:

This paper reviews the research to-date on how the Internet is impacting marketing. It focuses mainly on academic research published in US journals, but includes selected material from other sources. It covers internet adoption and usage; online purchasing behavior; internet advertising; internet economics and pricing; channels and intermediaries and online marketing strategy. The final section...

Geoportals: An Internet Marketing Perspective

A geoportal is a web site that presents an entry point to geo-products (including geo-data) on the web. Despite their importance in (spatial) data infrastructures, literature suggest stagnating or even declining trends in visitor numbers. In this paper relevant ideas and techniques for improving performance are derived from internet marketing literature. We tested the extent to which these idea...

Internet-Auktionen im Marketing aus der Konsumentenperspektive