PEMODELAN STRUKTURAL EQUATION MODEL- PARTIAL LEAST SQUARE (SEM-PLS) PADA MINAT BERTRANSAKSI MENGGUNAKAN APLIKASI OVO

The payment system in Indonesia is transforming from making payments cash to non-cash. Non-cash can be made with various applications, one of which the OVO application. are less loved by many people, this due concerns about security or ease and effectiveness non-cash applications. Therefore, study was conducted analyze factors that influence student interest Gorontalo province transacting using application Structural Equation Model Partial Least Square (SEM-PLS). data analysis technique used variance-based SEM. results showed perceived convenience, variables affected an R-square value 70.70 percent.