PEMANFAATAN SOSIAL MEDIA SEBAGAI SARANA DIGITAL MARKETING PADA USAHA MIKRO KECIL MENENGAH (UMKM)

The benefits of information and communication technology have many positive impacts. However, if we are not aware comply with the regulations in using all facilities ease accesing itself, I t often causes various thing that can be detrimental. As for utilization social media as a means digital marketing SMEs Pagelaran Village, Ciomas District, Bogor Regency. product itself is still by direct offers between friends, from person to person, so it has an impact on monotonous sales too people or surrounding community know about it. Word mouth makes these yet developed. With use marketing, expected increase competitiveness wider market. solution offered create media, provide understanding, then proceed mentoring, namely counseling training which includes ad design uploading advertising content media.