Peculiarity of Pharmaceutical Marketing in Serbia
نویسندگان
چکیده
منابع مشابه
Peculiarity of Pharmaceutical Marketing in Serbia
Major challenge for the Western Balkan pharmaceutical markets remains legal enforcement of measurable tender criteria (1) when submitting offers for supplying large healthcare centers. All of regional economies increased health spending rapidly over past two and a half decades.Nevertheless, constrained national drug budgets have led to the development of diverse resource allocation strategies (...
متن کاملThe issue of applying marketing on the pharmaceutical market in Serbia.
The issue of applying marketing on the pharmaceutical market has the features of subject-based approach, with the intention to appreciate the specific nature of the products, as well as the special characteristics of the complexly formed demand. The relevance of the issue is related to the above-average performance of the pharmaceutical industry, its role in the generation of humanity's demogra...
متن کاملPharmaceutical Expenditure and Burden of Non-communicable Diseases in Serbia
In the lowand middle-income countries some non-communicable diseases (NCDs), such are cardiac diseases, strokes, chronic lung diseases, certain cancers, and diabetes, tend to overtake the morbidity and mortality of poverty diseases (Adams and Butterly, 2015; Jakovljevic and Getzen, 2016). Such diseases, conditionally labeled as diseases of affluence (Nutrition Health Topics, 2016), are growing ...
متن کاملPharmaceutical Marketing – Time for Change
This paper reviews current marketing practices in the pharmaceutical sector, and their impact on consumer and doctor behaviour. It identifies negative impacts which include misleading advertising, disease mongering and escalating costs. It argues the need to move from industry self-regulation to an independently monitored code of practice for pharmaceutical marketing.
متن کاملRecognizing misleading pharmaceutical marketing online.
In light of decision-making psychology, this article details how drug marketing operates across established and novel web domains and identifies some common misleading trends and influences on prescribing and patient-initiated medication requests. The Internet has allowed pharmaceutical marketing to become more salient than ever before. Although the Internet's growth has improved the disseminat...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Frontiers in Public Health
سال: 2015
ISSN: 2296-2565
DOI: 10.3389/fpubh.2015.00150