Organizational Flexibility for Superior Value Proposition: Implications for Service Industry

A Value Proposition Development Framework for Industrial Service

Value proposition is a key concept in the research on service and in the practice of service management. Value propositions are described as tools to communicate and motivate a joint value creation opportunity among involved organizations and stakeholders. The future orientation and intangibility of service places value proposition as the key element of competitive service business. However, th...

Architecture Concepts for Value Networks in the Service Industry

Value networks are one of the main forms of value creation today. Suppliers, manufacturers and customers form a dynamic collaboration structure. Networks and companies alike are always subject to external and internal influences which require changes in the way things are done. To make sure that the required changes take their intended effect, they have to be implemented on all levels of the en...

Creating a Value Proposition for Collaborative Engineering Systems within an Application Service Provider Model

Globalization has spawned an increasing number of geographically dispersed teams, the success of which is dictated by the ability to effectively communicate and share information. Meanwhile, the rapidly changing Internet economy places unparalleled importance on faster time-to-market development cycles for products and services. Providing organizations with new ways to improve communications, c...

Third Generation Quality Management II: Alignment Implications for the Business Proposition, Strategies and Value Creation

Value, Variety and Viability: Designing For Co-creation in a Complex System of Direct and Indirect (goods) Service Value Proposition

Purpose While service-dominant logic proposes that all “Goods are a distribution mechanism for service provision” (FP3), there is a need to understand when and why a firm would utilise direct or indirect (goods) service provision, and the interactions between them, to co-create value with the customer. Methodology/ Approach Three longitudinal case studies in B2B equipment-based ‘complex service...