Optimalisasi Electronic Word of Mouth (E-WoM) Sebagai Media Promosi Destinasi Wisata di Indonesia
نویسندگان
چکیده
Aktivitas pariwisata di Indonesia mulai membaik, dimana hal ini tercermin pada kinerja sektor yang menunjukkan peningkatan. Salah satu faktor pendorongnya ialah adanya pergeseran preferensi masyarakat dalam memanfaatkan teknologi digital. Pengelola wisata perlu beradaptasi dengan situasi tersebut, yakni menggunakan strategi promosi secara <em>online. </em>Salah bentuk <em>online</em> dimaksud penggunaan <em>electronic word of mouth (e-Wom). </em>Promosi <em>e-Wom </em>diharapkan dapat meningkatkan keputusan wisatawan untuk berkunjung. Berdasarkan ulasan maka penelitian bertujuan mendeskripsikan strategi-strategi optimalisasi (e-Wom) </em>sebagai media destinasi Indonesia. Penelitian merupakan deskriptif kualitatif teknik pengumpulan data melalui studi literatur dianalisis analisis konten/ isi. Hasil menyimpulkan bahwa terdapat 6 (enam) wisata, yaitu: 1) <em>Creating Opinion Strategy; 2) Using Digital Media 3) Creating Content Strategy</em>; 4) <em>Opinion Filter 5) Tourist Cruise 6) Concern to Experience Strategy.</em>
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ژورنال
عنوان ژورنال: Al Qalam
سال: 2023
ISSN: ['1410-3222', '2620-598X']
DOI: https://doi.org/10.35931/aq.v17i1.1809