Optimal Dynamic Advertising Policy for New Products
نویسندگان
چکیده
منابع مشابه
Optimal advertising and pricing decisions for complementary products
Cooperative advertising is an agreement between a manufacturer and a retailer to share advertising cost at the local level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was only on one good. In this paper, we study a two-echelon supply chain consisting of one manufacturer and one retailer with two complementary goods. The demand ...
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ژورنال
عنوان ژورنال: Management Science
سال: 2006
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.1060.0585