Operations managers’ individual competencies for mass customization
نویسندگان
چکیده
منابع مشابه
The Eight Managerial Competencies: Essential Competencies for Twenty First Century Managers
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متن کاملMass Customization
Mass customization can be defined as producing goods and services to meet individual customer’s needs with near mass production efficiency [1]. This term was coined to parallel mass production that relied on producing large volumes of identical products like the Ford Model T line. The fundamental difference between mass production and mass customization is in the amount of product variety that ...
متن کاملConsumer Preferences for Mass Customization
Increasingly, firms adopt mass customization, which allows consumers to customize products by self-selecting their most preferred composition of the product for a predefined set of modules. For example, PC vendors such as Dell allow customers to customize their PC by choosing the type of processor, memory size, monitor, etc. However, how such firms configure the mass customization process deter...
متن کاملEnterprise Design for Mass Customization
Demand for standard products has fragmented in many markets, and niche markets are becoming smaller even down to the individual customer. Price, precision, and speed will still be major competitiveness determinants, but competition for manufacturing companies will increasingly require greater product variety and customer focus. The challenge is therefore to achieve mass customization – the abil...
متن کاملConcurrent design for mass customization
Mass customization aims at satisfying individual customer needs while keeping mass production efficiency. This paper discusses the employment of concurrent engineering for realizing mass customization. Concurrent Design for Mass Customization (CDFMC) is put forward by extending the traditional boundaries of product design to encompass a larger scope spanning from sales and marketing to distribu...
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ژورنال
عنوان ژورنال: International Journal of Operations & Production Management
سال: 2019
ISSN: 0144-3577
DOI: 10.1108/ijopm-10-2018-0592