Online Survey of Consumer Preferences for Poinsettia Cultivars

New introductions necessitate ongoing studies to keep producers updated about current trends. Consumer preference study results for poinsettia cultivars may interest breeders, wholesale producers, and retail consumers. An online consumer survey, conducted from 15 December 2020 19 January 2021, was posted in the Qualtrics software platform. Email distribution lists Facebook were both used promote survey. The survey link accompanied by a description introducing project’s purpose expressing gratitude participation. automatically collected participants’ data. closed, data on 2021 792 respondents. This aimed identify preferences traditional red, white, or pink novelty selections. topmost preferred are “Princettia Queen Pink”, “Winter Rose Dark Red”, “Ice Punch”, “Christmas Mouse”, Pure White”, Hot Pink”. color of did not significantly affect respondents’ willingness pay. However, pot size substantially impacted their pay poinsettias. Respondents willing USD 4.89, 8.13, 12.11, 17.14 per 4-, 6-, 8-, 10-inch potted poinsettias, respectively. Some socioeconomic characteristics respondents influenced decisions how much they