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.......................................................................................................................................... III Acknowledgements .......................................................................................................................... IV Executive summary ................................................................................................
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Luxury retail strategy differs from other retail strategies not merely in distinctive formulations of product, price, distribution, and appeals to customer distinction. Instead, it increasingly stands or falls on the legitimacy of a charismatic creative director. The director offers an aesthetic brand ideology. Luxury retail draws on the principles of art and magic to assemble the charismatic p...
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ژورنال
عنوان ژورنال: Journal of Japan Society of Kansei Engineering
سال: 2020
ISSN: 1882-8930,2435-4481
DOI: 10.5057/kansei.18.3_107