ONLINE PURCHASE PREFERENCE AND INDIVIDUAL CHARACTERISTICS: A MODERATION APPROACH
نویسندگان
چکیده
منابع مشابه
Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach
What determines whether one purchases products online or through another channel? Just as retailers seek to develop online retail websites as profitable channels of distribution, researchers have pursued answers to this very question. In pursuing this line of research, several approaches have been utilized including those based upon behavioral economics, lifestyle analysis, and merchandising ef...
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ژورنال
عنوان ژورنال: International Journal of Electronic Commerce Studies
سال: 2019
ISSN: 2073-9729
DOI: 10.7903/ijecs.1694