Online Marketing vs Direct Selling, Siapa yang Unggul?
نویسندگان
چکیده
منابع مشابه
When Acquisition Spoils Retention: Direct Selling vs. Delegation Under CRM
T widespread implementation of customer relationship management technologies in business has allowed companies to increasingly focus on both acquiring and retaining customers. The challenge of designing incentive mechanisms that simultaneously focus on customer acquisition and customer retention comes from the fact that customer acquisition and customer retention are usually separate but intert...
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Although Advance Selling and Probabilistic Selling differ in both motivation and implementation, we argue that they share a common characteristic—both offer consumers a choice involving buyer uncertainty. We develop a formal model to examine the general economics of purchase options that involve buyer uncertainty, explore the differences in buyer uncertainty created via these two strategies, an...
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Document Summary) It seems nowadays that a company can be considered either a "pure-direct" such as Amazon.com and Dell Computers, or an "adopted-direct", like Barnes and Noble for example. An adopted-direct company's decision to directly sell "on-line" has become a fashionable choice. But the results of such choice differ drastically. Glorious success mixed with pathetic failure. One of the pe...
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In online direct selling, a customer will not experience the product when making the purchase decision. Concerns about product quality and the return policy may prevent the customer from buying the product. In this paper, we develop several theoretical models to examine the impact of online distributor's return policy, product quality and pricing strategy on the customer's purchase and the retu...
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ژورنال
عنوان ژورنال: Wacana Equiliberium (Jurnal Pemikiran Penelitian Ekonomi)
سال: 2020
ISSN: 2654-3869,2339-2185
DOI: 10.31102/equilibrium.8.1.14-21