Online attention and mutual fund performance: Evidence from Norway

This paper studies whether flows of funds into and out equity mutual depend on investor attention measured as Google searches for company names fund’s performance. We find that which performed well in the past receive more inflows. These results hold no matter measure performance is considered. Interestingly, previous twelve months are also subject to increased outflows, but this relationship less robust than Lastly, longer-term (one year) matters shorter-term month six months)