Online Access to Advertising Films and TV-Commercials
نویسندگان
چکیده
منابع مشابه
Scheduling TV Commercials: Models and Solution Methodologies
Commercial advertising on television is a billion-pound industry which brings in a large percentage of the revenue for advertisement-based broadcasters (ADASSOC 2007). In order to maximize income, the broadcasters must ensure that they utilize the time devoted to advertisements in the most profitable manner possible. Commercial systems currently used by television companies to schedule advertis...
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Television commercial scheduling is a generalised form of partition problem, but the lengths involved are rather small, leaving the complexity of the problem unclear. This paper shows that the related problem of colour-restricted spot scheduling is NP-complete, even when the break-lengths are bounded (at most 18 units). We also show that scheduling unit-length spots is easy. The paper is intend...
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0278-6648/04/$20.00 © 2004 IEEE 9 TV advertising commercials are a critical marketing tool for many companies. Their interspersion within regular broadcast television programming can be entertaining, informing, annoying or a sales goldmine depending on one’s viewpoint. As a result, there are two major reasons for being able to detect commercial segments within television broadcasts. Interesting...
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ژورنال
عنوان ژورنال: LIBER Quarterly
سال: 2010
ISSN: 2213-056X,1435-5205
DOI: 10.18352/lq.7988