Onestep Footwear Public relations Campaign Planning as an Eco-Friendly Brand

نویسندگان

چکیده

This article aims to find out how plan a public relations campaign increase awareness of shoe sole waste. Problems are focused on the degree excess, disadvantages, opportunities and threats over litter. In order approach this problem, theoretical references from persuasive communication, relations, campaigns environmentally friendly products used. The data was collected through input SWOT matrix in form questionnaire results that had been filled by Onestep Footwear analyzed qualitatively. study concluded overall, for Bumi collaborated with one local Brands Bandung called Footwear. With campaign, it is hoped there will be an environmental pollution caused waste, emergence sense continue protect environment using shoes, such as

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ژورنال

عنوان ژورنال: Journal of Education, Humaniora and Social Sciences

سال: 2023

ISSN: ['2622-3740']

DOI: https://doi.org/10.34007/jehss.v5i4.1670