One city two teams: A mixed approach study for exploring sports fandom

نویسندگان

چکیده

Homeland attachment plays an important role in identification with a sports team, but when fan has two local teams to choose from, other factors come into play. This study used mixed methods explore the similarities and differences between fans of football based same Mexican city. The are very different terms success, yet city is almost evenly divided them number fans. An online survey (N = 371) interviews 47) were collect data. Mann-Whitney U test results show statistically significant ways view their teams, confirmed by qualitative Their fandom may be built upon personal values, these values differ for rival teams. One group shows evidence identity fusion—a strong emotional connection team.

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ژورنال

عنوان ژورنال: Cogent Social Sciences

سال: 2023

ISSN: ['2331-1886']

DOI: https://doi.org/10.1080/23311886.2023.2227499