Offensive, Defensive, and Generic Advertising Strategies in a Dynamic Oligopolistic Market

In today’s highly competitive business environment, advertisement plays an influential role in attracting customers and increasing market share. Companies adopt different advertising strategies a market, such as offensive, defensive, generic, to keep increase their Researchers have generally modeled this problem using dynamic differential game. All previous research studies focused on finding these duopoly market. Also, simultaneously determine the optimal equilibrium strategy for three strategies, model is designed symmetric game due ease of solving. contrast with researches, purpose paper present solve asymmetric generic oligopoly The proposed model’s objective obtain maximum profit each company at any moment regarding share those competitors. A numerical solution method based Pontryagin’s principle developed model. Then, solved triopoly sensitivity results changes parameters has been investigated. obtained denote that markets more than two players under game, can prescribe type strategies.