Note—Channel of Distribution Profits When Channel Members Form Conjectures
نویسندگان
چکیده
منابع مشابه
Channel of Distribution Profits When Channel Members Form Conjectures
It is well known that lower channel profits are achieved in the bilateral (manufacturer-re seller) monopoly if manufacturer and reseller independently optimize their respective profits: They take each other's decisions as given i.e., adopt decision rules that ignore their influence on the other channel member. Higher profits are achieved if they coordinate their profit maximiz ing decisions. ...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 1988
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.7.2.202