New versus Frequent Donors: Exploring the Behaviour of the Most Desirable Donors
نویسندگان
چکیده
منابع مشابه
New Donors
Aid given by non-DAC donors (“new donors”) gains increasing attention. The recent literature moved beyond the presentation of qualitative evidence to more rigorous analyses based on improved data collection. In this paper we investigate the lessons of this emerging literature. We discuss whether the allocation of aid from non-DAC donors is different from that of DAC donors and how non-DAC donor...
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ژورنال
عنوان ژورنال: Australasian Marketing Journal
سال: 2016
ISSN: 1839-3349,1839-3349
DOI: 10.1016/j.ausmj.2016.04.001