New product introduction: follower firm timing behaviour
نویسندگان
چکیده
منابع مشابه
Product–firm compatibility in new product development in technology companies
Available online 27 June 2012 We present an exploratory investigation of how managers conceptualize and perceive ‘product– firm compatibility’ variables in successful and unsuccessful new product development (NPD) projects, and explore the role that they play in differentiating between successful and unsuccessful NPD outcomes. The findings show that managers perceive two distinctive types of pr...
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ژورنال
عنوان ژورنال: Economics of Innovation and New Technology
سال: 2015
ISSN: 1043-8599,1476-8364
DOI: 10.1080/10438599.2015.1017262