New Product Innovation with Multiple Features and Technology Constraints
نویسندگان
چکیده
منابع مشابه
New Product Innovation with Multiple Features and Technology Constraints
W e model a firm's decisions about product innovation, focusing on the extent to which features should be improved or changed in the succession of models that comprise a life cycle. We show that the structure of the internal and external environment in which a firm operates suggests when to innovate to the technology frontier. The criterion is maxi-mization of the expected present value of prof...
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ژورنال
عنوان ژورنال: Management Science
سال: 2002
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.48.10.1268.270