New Product Development (NPD) Process – An Example of Industrial Sector
نویسندگان
چکیده
منابع مشابه
Innovation Strategies of New Product Development (NPD)
Current literature indicates a high rate of New Product Development (NDP) failure. Many believe that the main reason behind such failures is the way the NPD process is managed. This includes a lack of clear project definition, too much focus on internal processes and procedures ignoring customer needs and requirements, lack of communication and knowledge transfer among various people within the...
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ژورنال
عنوان ژورنال: Management Systems in Production Engineering
سال: 2017
ISSN: 2450-5781
DOI: 10.1515/mspe-2017-0035