NEUROMARKETING RESEARCH TECHNOLOGIES: TOOLS AND METHODOLOGY
نویسندگان
چکیده
The article deals with neuromarketing research which is a new methodological area in the system of contemporary approaches sphere marketing information collection and analysis. author considers parameters that must be studied when conducting research, are used by specialists to determine emotional reactions target audience stimuli. main types biometry measure biological activity respondents as well technologies tools obtain implementation procedures direct indirect described. channels influence on respondents' sensory perception objects under study indicated. advantages disadvantages method, areas its possible use considered.
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ژورنال
عنوان ژورنال: ??????? ????????? ???????????????? ????????????
سال: 2023
ISSN: ['1998-5037']
DOI: https://doi.org/10.52928/2070-1632-2023-63-1-57-60