Netflix Disrupting Dubbing

In 2017, English dubbing entered the mainstream on initiative of subscription video-on-demand service (SVoD) Netflix. Recent dubs have taken advantage largely convention-free industry and, in 2019, outsourced by Netflix to VSI London saw introduction linguistic variation into Spanish originals, such as Alta Mar (High Seas) (Campos and Neira 2019–) most notably, Hache (Torregrossa Trullols 2019–). these series, a myriad British accents is used for characterisation an alternative standardisation strategies that conflate cultural identities one, which are prevalent many consolidated industries. addition lack precedents argued associated malleability viewers, diegetic quality dubbed dialogue seems allowed implausibility be accepted viewers extended “suspension disbelief” (Romero-Fresco 2009: 49). this paper, I explore “unit[s] transmission” aka “memes” (Dawkins 1976: 206), specific sets connotations with i.e. dialectal memes evoked original versions aforementioned series. Emerging norms UK originals then elucidated. Lay summary For over sixty years now, subtitling has been default form translation when bringing foreign films English-speaking countries. However, recently disrupted practice providing option watching its non-English series English, voices actors replaced those voice who perform instead of, say, Spanish. countries where long practice, Spain, create different character one standardised accent, makes it difficult distinguish between characters’ social class, among other qualities attached accent. Netflix, however, being characterisation. article, analyse use Netflix’ Spanish-original Seas), compare versions, according triggered each. apply theories from Translation Studies discipline help understand support dubs, valid dubbing. Given significant amount products Spanish, analysis article can future track changes generally especially Spanish-language might Danish products, or streaming platforms, example.