Mutual surveillance on Airbnb

Digital technology affords new means of controlling and managing. The platform economy relies on complex surveillance techniques to analyze, control, manipulate the basis reviews, evaluations, other volunteered data. This paper conceptualizes mechanisms surveillance, with a focus Airbnb. It sets out discussion trust reputation-building then analyze employed control guests accommodation providers. Findings suggest that communication techniques, technological tools, services, policies form surveillant assemblage. Mutual evaluations are engineered as supportive trust. article contributes emerging complexities these forms in tourism for society more generally.