Multitrait–multimethod matrices in consumer research: Critique and new developments
نویسندگان
چکیده
منابع مشابه
New Directions in Consumer Behaviour Research
Sean B. Cash Assistant Professor, Department of Rural Economy, University of Alberta Ellen W. Goddard Professor and Chair, Department of Rural Economy, University of Alberta with Wiktor L. Adamowicz (University of Alberta), Timothy Beatty (University of British Columbia), J. Stephen Clark (Nova Scotia Agricultural College), John A. L. Cranfield (University of Guelph), Wuyang Hu (University of N...
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ژورنال
عنوان ژورنال: Journal of Consumer Psychology
سال: 1993
ISSN: 1057-7408
DOI: 10.1016/s1057-7408(08)80022-8