Multi-Level Determinants of Acceptance in Centralized Pesticide Delivery among Farmers: Evidence from Huangshan City, China

Highly toxic pesticides bring negative externalities to water pollution, which increase the demand for green that are low-toxic and high-efficiency. With implementation of unique Centralized Pesticide Distribution (CPD) policy aiming reduce use chemical in Huangshan, we try explore factors affect farmers’ acceptance CPD thus change their selection. Based on theory ecological rationality, build a decision-making ecosystem accepting assuming behavior is determined hierarchically by factors, then Logistic-AISM model used empirical testing using data collected from 233 representative farmers. The results show proportion agri-income participation cooperatives fundamentally affected choices through two middle-level indirect factor: government publicity availability agri-information changing cognition production status. Thus, may be improved selling richer variety insecticides implementing more publicity. Lessons China inspire other intensive farming countries promote by: expanding sales channel agri-products, playing auxiliary role cooperatives, inventing eco-friendly pesticides.