Move me: On stories, rituals, and building brand communities
نویسندگان
چکیده
منابع مشابه
Building Sustainable Health and Education Partnerships: Stories From Local Communities
BACKGROUND Growing health disparities have a negative impact on young people's educational achievement. Community schools that involve deep relationships with partners across multiple domains address these disparities by providing opportunities and services that promote healthy development of young people, and enable them to graduate from high school ready for college, technical school, on-the-...
متن کاملBrand Building on the Internet
On the Internet today, a type of customer called “Information Seeker” may develop more easily, who tries to gather independent sources of information about different products prior to purchase and thus makes a deliberate selection rather than trusting sellers or brands. Therefore, the function of brands in transmitting information will lose significance, with enormous impact on brand loyalty, e...
متن کاملYou move, you move me: Exploring Lifelikeness in Deformable Interfaces
When inanimate objects start moving on their own, humans often attribute life or lifelike qualities to the objects. In this paper we discuss lifelikeness in deformable interfaces and suggest future research to help us understand better when and why lifelikeness is appropriate.
متن کاملThe effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
Social media based brand communities are communities initiated on the platform of social media. In this article, we explore whether brand communities based on social media (a special type of online brand communities) have positive effects on the main community elements and value creation practices in the communities as well as on brand trust and brand loyalty. A survey based empirical study wit...
متن کاملProviding Marketing Strategies Based on Studying the Role of Passion toward Brand, Self-Expression and Self-Brand Integration in Building Brand Trust
In the recent years, the creation of the customer involvement with a brand has been considered as one of the strategic requirements of companies, and the creation and maintenance of emotional communication with a brand has provided a basis for deep communication between the customer, brand, and long-term profitability. The purpose of this study is to examine emotional links with brands, to prov...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Ethnographic Praxis in Industry Conference Proceedings
سال: 2013
ISSN: 1559-890X
DOI: 10.1111/j.1559-8918.2013.00010.x