Motor racing, tobacco company sponsorship, barcodes and alibi marketing

Motor racing, tobacco company sponsorship, barcodes and alibi marketing

BACKGROUND Sponsorship of Formula One (F1) motor racing, which has been used as an indirect medium of tobacco advertising for several decades, was prohibited by the 2005 European Union Tobacco Advertising Directive. Most F1 tobacco sponsorship of motor racing in the EU has since ceased, with the exception of the Scuderia Ferrari team, which continues to be funded by Philip Morris. In 2007, the ...

Use of corporate sponsorship as a tobacco marketing tool: a review of tobacco industry sponsorship in the USA, 1995-99.

OBJECTIVE To describe the nature and extent of tobacco company sponsorship in the USA during the period 1995-99 and analyse this sponsorship in a marketing context. DESIGN A cross-sectional study of tobacco company sponsorships identified through a customised research report from IEG Inc, and from internet web site searches. METHODS First, a customised report was received from IEG Inc, whic...

Formula one racing and the end of tobacco sponsorship: half pregnant at 350 kph?

friend recently told me about an incident when travelling in Brazil. A full plane waited on the tarmac for a seemingly interminable period as the flight attendants breathlessly announced that a VIP would be joining the flight soon. .. " we apologise for the delay ". As the clock ticked and crossword puzzles were completed, passengers speculated on their imminent company. The President? The Pope...

British American Tobacco and Formula One motor racing.

Express barcodes: racing from specimen to identification.

Although devices combining microfluidic and advanced sequencing technologies promise a future where one can generate a DNA barcode in minutes, current analytical regimes typically involve workflows that extend over 2 days. Here we describe simple protocols enabling the advance from a specimen to barcode-based identification in less than 2 h. The protocols use frozen or lyophilized reagents that...