Motives of Customer Loyalty in Supermarket Patronage in Sri Lanka
نویسندگان
چکیده
The supermarket concept has led to a renewed interest among shoppers in the contemporary retailing context. study was conducted understand nature of patronage Sri Lankan context and evaluate motives behind choice how those impact on customer loyalty. is quantitative conclusive research design adopted. Customer survey collect data from customers who reside two major provinces Western Southern Lanka. Data were collected stages different samples identify validate results. descriptive results provide valuable insight towards preferences male versus female patronage. An exploratory factor analysis employed for purpose identifying key by shoppers. produced three dimensions which labelled as ‘product motive’, ‘services motive’ ‘atmospheric motive’. structural equation modeling technique test are decisive indicate that all have significant loyalty where atmospheric motive highest compared product services motives. Key words Loyalty, Shopping Motives, Supermarket Patronage Cite this paper: A.C. Karunaratna, (2021). Motives Loyalty Lanka, Vidyodaya Journal Management, 7(1), 133-162.
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ژورنال
عنوان ژورنال: Vidyodaya Journal of Management
سال: 2021
ISSN: ['2448-9352']
DOI: https://doi.org/10.31357/vjm.v7i1.4912