Motivations and Loyalty of the Demand for Adventure Tourism as Sustainable Travel

نویسندگان

چکیده

Adventure tourism as a form of sustainable is potential source social, economic, and environmental development, the more industry exploited in responsible manner, greater development country. The present research proposes following objectives: (i) to identify motivational dimensions demand an adventure destination, (ii) determine that predict return, recommendation, saying positive things destination loyalty variables. study was carried out during COVID-19 pandemic Guayaquil, participants had visited province Santa Elena Ecuador, destination. This quantitative used sample 318 valid questionnaires were collected online analyzed using factor analysis multiple regression enter method. results show five tourism: learning, biosecurity, relaxation, competence mastery. relaxation dimension most important influential predictor about for tourism. will contribute management guides DMOs sources information companies involved marketing post-pandemic products. also contribution academic literature on destinations.

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ژورنال

عنوان ژورنال: Sustainability

سال: 2022

ISSN: ['2071-1050']

DOI: https://doi.org/10.3390/su14148472