Motivating Salespeople to Contribute to Marketing Intelligence Activities: An Expectancy Theory Approach
نویسندگان
چکیده
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2012
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v4n1p168