More marketing than science
نویسندگان
چکیده
منابع مشابه
Is There More to Ethical Marketing than Marketing Ethics?
Recent events in New Zealand have focussed public attention on business ethics, and led to calls for stricter controls over business practices. This paper outlines a variety of ways in which people deal with ethical issues, and suggests that most simply add to the problem. It is suggested that the objectives of business and even the language of business also put business people 'at risk' of une...
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The state of the art in computational science and the relationships between theory computation and experiment are explored in the context of large scale simulations being undertaken in the C-SAFE project at the University of Utah. The State of the Art in computational simulations was described by the recent NSF Blue Ribbon panel report, [1], as follows. Computer simulation represents an extensi...
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ژورنال
عنوان ژورنال: BMJ
سال: 2012
ISSN: 1756-1833
DOI: 10.1136/bmj.e4269