Monopoly Pricing in the Presence of Social Learning
نویسندگان
چکیده
منابع مشابه
Monopoly Pricing in the Presence of Social Learning
A monopolist offers a product to a market of consumers with heterogeneous quality preferences. Although initially uninformed about the product quality, they learn by observing past purchase decisions and reviews of other consumers. Our goal is to analyze the social learning mechanism and its effect on the seller’s pricing decision. Consumers follow an intuitive, nonBayesian decision rule. Under...
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ژورنال
عنوان ژورنال: Management Science
سال: 2017
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.2016.2526