MODERN METHODS OF EVALUATING WORK EFFICIENCY OF FITNESS CLUBS STAFF

Introduction. The article examines modern methods of evaluating the performance fitness club employees and analyzes approaches to work staff in leading international companies. advantages disadvantages using separate for clubs’ are determined. purpose is determine companies analyze clubs. Results. study shows peculiarities quantitative industry evaluate staff: method return investment (ROI), determining key indicators (KPI), benchmarking. It has been established that ROI suitable related provision services, working with clients (fitness coaches). Most KPI strategic importance specifically sector, because help it possible create a system individual employees, departments, general. benchmarking field used adopt experience world clubs introduce new training programs or formats. vectors application qualitative have determined: "360 degrees" - preliminary formation personnel reserve personnel, identification need training, assessment its results, creation development plans each employee club; psychological complement picture leadership qualities skills an employee. use combined (the DISC INSURANCE method, HOGAN method) allows you optimize team, choose optimal position maximize realization professional potential, improve climate team.