Modelling The Relationship of Perceived Quality, Destination Image, And Tourist Satisfaction at The Destination Level

نویسندگان

چکیده

Today, the tourism sector in Vietnam has increasingly been a key element job creation, economic development, and poverty alleviation. With its well-preserved cultural natural diversity, becoming spotlight global map. However, many tourist destinations are now struggling with ways to improve tourists’ satisfaction level increase return rate of tourists. Therefore, industry government have acknowledge how tourists experienced perceived quality destination possibility their return. The purpose this study is twofold. Firstly, evaluates perceive service destination. Secondly, attempts build conceptual model linking quality, overall image at level. suggests more directions for future research: continuing test empirical validation reliability certain case Vietnam, examine moderating effects different demographic characteristics (i.e. gender, age groups) on relationships between

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ژورنال

عنوان ژورنال: International Journal For Applied Information Management

سال: 2021

ISSN: ['2776-8007']

DOI: https://doi.org/10.47738/ijaim.v1i4.18