MODEL KEMITRAAN PADA UMKM JAMU TRADISIONAL MADURA MELALUI PENDEKATAN ANALYTICAL HIERARCHY PROCESS

Pamekasan Regency is one of the areas on island Madura which has potential in field production and development traditional herbal medicine. However, until now, existence medicine SMEs been carried out individually developed according to natural selection there not a partnership that accommodates it. The purpose this study analyze appropriate model for Regency. method used research Analytical Hierarchy Process (AHP). results showed were entirely micro-scale businesses. Most MSME players stated they did have partnership. AHP analysis show can be formed through financial criteria with weight 0.498 alternative capital 0.394. other hierarchy also need considered developing order adapt conditions Pamekasan.