METHODS OF MARKETING ASSESSMENT OF TOURIST DESTINATIONS

The article discusses approaches to the marketing assessment of tourist destinations. Their competitiveness and attractiveness are closely related process evaluating destination from point view different groups respondents and, first all, tourists. It is considered that one most competent assessments destination's can be given by professionals in field tourism who engaged attracting tourists promoting territory.
 methods destinations proposed modern science systematized, including systematic approach destinations, which described Jansen-Verbeke model; method M. Enright J. Newton using two specific general factors; levels as a multi-level product; for monitoring Competitiveness Monitor (CM), eight indicators tourism, allows comparative analysis industry; B. Kolb evaluation city product distinguishing it according three levels: basic; accompanying additional; three-phase territory N. Honcharova.
 substantiated use quantitative does not fully characterize attractiveness, therefore necessary supply statistical with expert qualitative criteria attractiveness.
 A scheme assessing proposed, taking into account in-depth interviews experts tourism.