Methodological Guidelines for Advertising Research
نویسندگان
چکیده
منابع مشابه
Methodological guidelines for reusing general ontologies
Currently, there is a great deal of well-founded explicit knowledge formalizing general notions, such as t ime concepts and the part_of relation. Yet, it is often the case that instead of reusing ontologies that implement such notions ( the so-called general ontologies), engineers create procedural programs that implicitly implement this knowledge. They do not save t ime and code by reusing exp...
متن کاملGuidelines for reporting methodological challenges and evaluating potential bias in dementia research
Clinical and population research on dementia and related neurologic conditions, including Alzheimer's disease, faces several unique methodological challenges. Progress to identify preventive and therapeutic strategies rests on valid and rigorous analytic approaches, but the research literature reflects little consensus on "best practices." We present findings from a large scientific working gro...
متن کاملOverview of the epidemiologic research: Editorial Guidelines
Epidemiology can be considered as a very old science. For example, John Graunt, a statistician, published Natural and Political Observations. In the Bills of Mortality in 1662, he analyzed the mortality rolls in London before the Great Plague, presented one of the first life tables, and reported time trends for many diseases. He provided statist...
متن کاملPlayware Research – Methodological Considerations
Several sub-disciplines of engineering are driven by the researchers’ aim of providing positive change to the society through their engineering. These researchers are challenged by the traditional research method of experimental research with a waterfall model which demands clearly defined project definition and functional requirements, and impose a sequential processes leading to the final sys...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Advertising
سال: 2017
ISSN: 0091-3367,1557-7805
DOI: 10.1080/00913367.2016.1182088