Messages Committing You to Reciprocate
نویسندگان
چکیده
The article presents the results of a field experiment that uses ‘nudge’ type influences as content text messages targeting specific group debtors one fast loans company’s operating in Bulgaria. This is consisting so-called ‘contactless’ clients, ones stop paying their instalments and cut all communication with creditor during COVID 19 isolation phase. We define term nudge also explain differences between traditional debt collection process behavioural approach to collection. reveal impact nudging sms make feel committed reciprocate, which automatic effect on decision-making process. Those significantly increased probability responding invitation for credit restructuring, compared when standard message was sent. Therefore, it important implement new approaches existing strategies context social reality created by COVID-19 pandemic.
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ژورنال
عنوان ژورنال: International journal of applied behavioral economics
سال: 2022
ISSN: ['2160-9810', '2160-9802']
DOI: https://doi.org/10.4018/ijabe.308783