منابع مشابه
Memory Enhances the Mere Exposure Effect
The fact of having already encountered something encourages future preference, a phenomenon known as the mere exposure effect (MEE). There is a widely accepted view that recognition inhibits the MEE. Here this view is contested and the generality of the findings upon which it is based questioned. New evidence is presented from a systematic investigation of the moderating influence of recognitio...
متن کاملAttentional modulation of the mere exposure effect.
The mere exposure effect refers to the phenomenon where previous exposures to stimuli increase participants' subsequent affective preference for those stimuli. This study explored the effect of selective attention on the mere exposure effect. The experiments manipulated the to-be-attended drawings in the exposure period (either red or green polygons in Experiments 1 and 2; both red and green po...
متن کاملThe Mere Exposure Effect and Classical Conditioning
This study investigated Zajonc’s hypothesized link between the mere exposure effect and classical conditioning. In the first part of the experiment, participants were presented a photograph of a person. Each photograph was followed by a presentation of an emotionally positive image, a neutral image, a negative image, or a blank screen. Then, participants were asked to rate the faces presented t...
متن کاملThe Mere Exposure Effect in Architecture
Per Schelling’s model of Segregation, the population will innately segregate itself based on preferences, often leading to organization by race and class. This subdividing of communities through segregation increases social tension, discourages communication, and isolates those who are different. In 1968, Robert Zajonc proved that subjects rated a familiar stimulus more positively than similar ...
متن کاملStimulus recognition and the mere exposure effect.
A meta-analysis of research on Zajonc's (1968) mere exposure effect indicated that stimuli perceived without awareness produce substantially larger exposure effects than do stimuli that are consciously perceived (Bornstein, 1989a). However, this finding has not been tested directly in the laboratory. Two experiments were conducted comparing the magnitude of the exposure effect produced by 5-ms ...
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ژورنال
عنوان ژورنال: Psychology & Marketing
سال: 2012
ISSN: 0742-6046
DOI: 10.1002/mar.20581