Members of cooperatives: more heterogeneous, less satisfied?

The ability to successfully engage in collective action is often related group heterogeneity. In the case of farmer cooperatives, member heterogeneity assumed relate negatively long-term performance. However, applied research lacking part because difficulty measuring and matching farm-level firm-level constructs. Using 1,061 survey responses from members an organic food beverage marketing cooperative, we develop a solution by age, education, farm experience, size, membership length as absolute difference median, which interpreted base with zero A structural equation model developed our measurement satisfaction. latent factor manifested significantly each measure individual (except age). Furthermore, expected, has negative relationship Our study demonstrates continuous opposed binary form (e.g. small or large, young old), explore heterogeneity-performance observations.